![]() However, adding Keywords in it’s Showit SEO section adds meta-keywords to your page, which are actually useless. Focus Keywords are very important and are used by Google to analyze content to determine if your Page or Blog Post is optimized for that Focus Keyword(s). ![]() Keywords in Showit are different than Focus Keywords or Keyphrases. Keywordsīefore we dig into Keywords, we need to set a quick Keywords term differentiation. Every Page or Blog Post’s Description should be unique.But don’t stuff it with keywords because that looks spammy! Including your Focus Keywords or Keyphrases is good practice.Write your Description in paragraph form with real sentences.The length of your Description should be around 150 characters.Here are some helpful tips regarding Meta Descriptions: Its job is to grab people’s attention and encourage them to click on your Page or Post when searched. The Meta Description (also known as just Description) is exactly what it sounds like – a description of the content of the page. I suggest that you use the Blog Post’s actual Title followed by your business name or website’s domain name (A Showit Beginner’s Guide to SEO | ) or an abbreviation of the Title if character count is an issue. And as for Blog Posts, use the Yoast SEO plugin, and instead of using Keywords.Keep your Page Titles consistent, but don’t make them identical.These keywords should describe the content of the page and/or your business. For Pages, select Focus Keywords or Keyphrases (more details on this below!) relevant to your business and keep them at the beginning of the Title (Brand & Showit Website Designer | Abigail Dyer Design Studio).When it comes to Blog Posts, the Yoast WordPress plug-in has this feature built in for you. Moz tool will help you test out Titles for Pages. Long Titles can get cut off in search engines so keep your Titles around 60 characters, (but no longer than 70 characters).To me, a character is a character, but that’s not the case here. Capital letters take up more character space.Here are some tips to keep in mind when it comes to your Titles: The Page Title gives a preview or overview of what the Page is all about to readers, and search engines use the Title to deliver relevant results to searchers. AbsoluteContent ( "~/1200圆30.6 Must-Know SEO Settings for Showit Websites. OpenGraph ( new OpenGraphWebsite ( "Page Title", new OpenGraphImage ( The above meta tags can be set using my tag helpers or HTML helpers depending on the version of ASP.NET you are using like. The Open Graph tags may play nicer with other social media sites that use these tags while the Facebook ones will obviously give the best experience for the user on Facebook. Both have sets covering music, video and books, with the Facebook sets requiring you to add far more detailed metadata. What's confusing is that there is overlap between the Open Graph and Facebook meta tags. ![]() ![]() These are:Īs you can see there is a lot more choice and detail here. What I find perplexing is that Facebook also have their own custom sets of meta tags over and above the ones in Open Graph. It's unclear where if anywhere this tag is used but as it's a standard I like to put it in anyway as it doesn't hurt to do so. The author meta tag has been around for many years and is a standard but very basic way of telling search engines and others, who authored your page. This is nothing to do with social media meta tags but worth mentioning. I have built ASP.NET Core TagHelpers and ASP.NET 4.6 HTML Helpers which make it easy to add these meta tags to your site. It turns out that most of the social media sites use only two standard sets of meta tags, namely Open Graph (Facebook) and Twitter Cards. Here are two quick examples of the enhanced content that Twitter and Facebook display when you add these meta tags to your page: These provide metadata about what is on your page in a standardized format that these sites can use to better display your content. provide ways to enhance the experience of sharing a page from your site through the use of meta tags. Social media websites like Facebook, Twitter, Google+, Pintrest etc. ![]()
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